According to reports, this technology giant will release AR glasses, which is its most ambitious project in many years. In addition, we will also obtain new computer chips and a redesigned iPhone. I am ready to go to Kubitino with great fanfare (once again). For Apple, next year will be a busy year, and if rumors are true, the Macintosh will debut in 1984, which will be a busy year, such as the first iMac in 1999 or the iPhone in 2007. This time, the key project will expand Apple into a new field: AR/VR glasses. It is said that this is one of Apple's most ambitious plans in many years, and it is said to include augmented reality and virtual reality. AR overlays computer information with real-world images, and VR can make your eyes look too close, causing your brain to mistakenly believe that you have been transmitted to the computer-generated world. What is the difference between Microsoft's $3500 HoloLens and Meta's $299 Quest. HoloLens is used to help on-site technical personnel of oil giant Chevron share information. At the same time, Quest is also famous for its popular immersive games and experiences, such as the puzzle game Superhot in Time Bend and the action game Star Wars: Vader Immortal.
Most information leaks and rumors are concentrated on the technical specifications of headphones, such as, A source at CNET said to CNET: This earphone is highly likely to be implemented. However, the name of the Apple earphone still starts with iGlass, and there are many doubts about it. Its release date is still a mystery. According to sources interviewed by Bloomberg and other analysts, some have expressed plans to launch it in 2020, but it has now been postponed to next year. We are still unclear about the application of iGlass and whether iGlass can be sold as accessories, such as the AppleWatch and AirPods Analysts and industry experts say that Apple's stylish software combines online services such as AppStore and streaming music media Spotify to help the company stay ahead of the competition. Creative Strategies analyst Carolina Milanesi stated: People are optimistic about Apple because it has carefully designed hardware and the ability to apply an ecosystem. It seems that the release of new products is not enough, and Apple may also have other important upgrades. According to reports, Apple is developing the next generation of chips for its Mac, carrying out a highly anticipated redesign of MacBookAir and MacPro dedicated desktop computers, as well as the upcoming appearance of iPhone 14. However, iGlass, as a One of the company's largest products in recent years may be the most closely watched. Analysts say that Apple's success in its new products is largely due to its connection with the iPhone, and the iPad tablet will benefit from its existing app store. In addition, the AppleWatch and AirPods were sold as iPhone accessories in 2015 and 2016.
Looking at Apple's existing wearable devices can point out the development direction of Apple Glasses
IGlass is likely to raise many questions about the future of VR and AR and how they will integrate into our lives. Meta CEO Mark Zuckerberg has invested hundreds of millions of dollars in his RealityLabs project, such as his $3 billion acquisition of Oculus VR earphone company in 2014. Although efforts in this area still exist, the industry is filled with startups such as MagicLeap, which launched their expected AR glasses in 2018 and performed poorly. Two years later, in 2020, the company announced layoffs and its founding CEO resigned.
IGlass represents that Apple is not just trying new product categories. Many analysts and managers believe that when headworn technology eventually becomes popular, it will reshape the technology industry. IGlass may be able to use the iPhone to answer whether Apple can find the next big question, and this question may be answered using the iPhone.
I don't want to view Apple in terms of hardware, but what is the software ecosystem like? Joostvan Dreunen, a professor at the Stern School of Business at New York University, also known as' OneUp: Creating, Comparing, ',
The author of the book 'And the Global Business of Video Games'. Van Dreunen has always been skeptical of the VR world, stating that the game Roblox, which participates in Zoom funerals and children's birthday parties, has begun to change his mind. He also pointed out that Apple is known for convincing application developers to participate in the next major event If anyone can do it, it's an apple.
The coronavirus has disrupted global life
Problems within the coronary artery
When it comes to iGlass, Apple is not just a concern for competitors like Zuckerberg. If it can be announced next year, it will be achieved during the COVID-19 pandemic. This virus has caused serious damage worldwide, resulting in over 5.3 million deaths.
The industry most severely impacted is global trade, and manufacturers are trying to have enough people working in factories and transportation facilities to meet our needs. Even though Apple seemed to have avoided the widespread supply shortage that affected most technology industries last year, it did not have the ability to provide enough chips for iPhones and iPads to meet holiday demand.
Predicting COVID is very difficult, 'Apple CEO Tim Cook told analysts during a revenue conference call in October. He also said that due to the record high demand for the company's products, supply constraints resulted in a sales loss of $6 billion. However, he said that compared to the early stages of the flu outbreak, Apple is still in a 'substantial improvement' position.
However, the impact of the COVID-19 pandemic goes far beyond the supply chain. Economists say that this phenomenon has also accelerated a significant shift in our work culture, prompting people born during the peak childbirth period to retire faster than before, and also stimulating employees' demand for more flexible job choices. This issue has sparked a debate at Apple.
The employees of this technology giant have taken an unusual action this year, openly discussing how Apple's extremely secretive work culture has unintentionally destroyed people's lives. During the outbreak of the epidemic, employees not only talked about the harmful work environment, but also mentioned those who took care of their families during the outbreak. It is said that many employees have requested to stay far away and even wrote several open letters to Cook. Meanwhile, company leaders stated that employees must return to the company as soon as they are safe.
In an email sent to employees this summer, Cook wrote, 'Although many people have separated, in fact, in the past year, we have not achieved this: each other.' Of course, video conferencing has indeed brought us closer, but some things cannot be replicated. '
This debate has not yet ended, although the deadlock has eased due to the return of COVID. This autumn, the Omicron variant spread so rapidly globally that Apple indefinitely postponed its plan to return to the office.
Apple's iPhone 13 received positive reviews after its launch this autumn, especially in terms of battery life
Other products that Apple plans to launch this year include the redesigned iPhone 14, which is said to eventually be lost on sensors. Apple uses the iPhone 13 to reduce its size, but still relies on facial recognition sensors and front facing cameras.
Apple's redesigned MacBook Pro has received praise from critics for its fast chips, longer battery life, and increased plug-in ports
Apple is also expected to release a new Mac, which can upgrade the M-series chips, and this MacBook can also manufacture microprocessors that have supported iPhones and iPads for the past decade. So far, Apple's M1.M1Pro and M1Max chips have been designed to replace various technologies produced by Intel.
In October, CNET commentator Dan Ackerman tested Apple's latest Mac laptops and used them to edit large video files.